My company works with organized groups of landowners and farmers to develop high-value commodity and food processing contracts that will supply farmer-owned retail food brands.
Starting in the Omaha area, our goal is to earn measurable and extensive consumer support for farmer-owned food brands that finance farmland succession, generation after generation, within rural families and communities.
Effectve Rural Economic Development
The first step toward stronger rural economies is to combine nearby farms – without selling land or taking on more farm-level debt. Farm consolidation is essential because 90 percent of U.S. farms earn only 35 percent of our nation’s gross farm income. These small farms cannot support modern processing required to supply highly successful farm-owned food brands. Further, small farms cannot attract serious private-sector money.
Without efficient farms backed by qualified minority investors, the residents of the seven-county Omaha area will continue to spend roughly $8b annually on food from someplace else while our area commodity producers earn only $3b annually.
It is clear that commodities, by themselves, have never been enough to maintain strong rural communities. To recapture our lost economic potential, we need serious investors, in large numbers, paired with highly efficient regenerative farms and modern locally owned food processing operations – all supported by successful farmer-owned retail food brands.
Production Units
Managing land in commercial-scale blocks is essential to building efficient farm-to-fork food chains with the capacity to supply nearby cities and towns. To accumulate land in commercial-scale blocks, we are inviting experienced landowners to form landowner-controlled “production units.”
As used here, production units are groups of contiguous and nearby farms managed together as if they were a single diversified farm. These units offer a simple legal structure that allows smaller landowners to work together to scale up – without buying or selling land. The farm owners will serve as directors for their local units.
My business partners will help identify qualified operators and assist production unit boards in negotiating leases with experienced operators. Leases will run from five to seven years. Operators will negotiate purchase options with landowners who may wish to sell in the future.
Planning and Market Research
Commodity buyers want consistent supplies of high-quality crops and livestock at the lowest possible price. Consumers want to know where their food comes from and how it is raised and processed, again, at the lowest possible price. Production units combined with solid market research can meet both needs.
Planning for commodity contracts and consumer product and market research is underway in the Omaha area. Our research will identify high-value crops and livestock for both markets. Farmer-owned retail food brands will feature foods from regenerative and organic farms that pay living wages to local farmhands and food workers.
Successful farmer-owned brands will keep millions of dollars in our regional economy. I estimate that consumers in a seven-county area that includes Omaha, Council Bluffs, and Lincoln spend about $8 billion every year on imported (non-local) foods while area farmers make less than $3 billion.
Experience
Our company is uniquely qualified to organize sustainable local and regional food systems. I have a lifetime of experience in sustainable and organic agriculture along with over 20 years in operations, planning, and marketing with non-profit and for-profit companies. My business partners are trained professionals with years of direct experience in crop and livestock production, marketing, banking, and farm law.
Page 2 explains planning. Pages 3 and 4 are on finance and marketing. Our qualifications are shown on page 5.
I would appreciate an opportunity to explain our business model and services.
Thank you.
Jim Steffen, President
Massena Corporation
402-317-2639
jim@massenafarms.com
Posted: 10-27-2026